Tuesday 4 October 2011

Pay Per Click Advertising - Is it For You?


For someone new to the internet and trying to earn some extra money (and people increasingly connect every day). It can be an overwhelming experience. Where to start?

What about affiliate marketing.?

There are many methods of promoting your affiliate product. But in this article we will limit ourselves to pay per click

What is pay per click.
? Quite simply the market when you someone else's product through pay per click ads like Google AdWords. When your potential customer clicks on your ad and ends on your site, they will hopefully make a purchase and you will be paid your commission.

Say you have decided to promote a product format called "Fit For Life" as a subsidiary. You bid on keywords related to this product. Such as get fit, stay fit and a fitness program
.

Every time someone types in one of these keywords in Google your classified ad will be displayed on the right side of the relevant page Google. If you take a quick look at almost any page on google, you will see all the ads related sponsored the bottom right of the page.

Google has put a price on each keyword you use.
The most popular, the more you pay. But you only pay when someone clicks on your ad.

Say that "fitness program" as a keyword will cost you $ 0.10 Well every time someone clicks on your ad it will cost you $ 0.10

Now, if you budget for 100 clicks / day it will cost 100 x $ 0.10 = $ 10.00 per day.

Monitoring, over time you will be able to work on the number of clicks needed to make a sale.

If your chosen product, fit for life, sells for $ 40 and you get 50% commission ($ 20) and you sell two products for 100 clicks, then: -

Turnover = 2 x $ 20 = $ 40
Cost = $ 0.10 x 100 clicks = $ 10

Profit = $ 30

Obviously this is just a simple example. But you get the picture.

Once someone clicks on your ad they will be taken to your landing page. (You will have to set it up, its very easy). Your landing page is a simple web page that sells the product you are promoting pre your client, then sends them to the site actual product you are promoting. So if they make a purchase you get your commission.

For many of us, it seems the perfect place to start, a host of products to choose, no need to be an expert in anything, no product and no hassle customer.

But .. is it really that simple.? Well the downside is that if you get a low number of sales. If no body buys. Your daily expenditure is $ 50 for keywords and your only making $ 20. So, your difficulty. And this is easily done so beware.

The reasons for this may be complex, it was the wrong keywords. Were you targeting the right people. What is your landing page.? Or maybe you have not done your research and the product was a non-starter to begin with.

Earn money from pay per click is time, money and experience, and testing, testing, testing. If you have money and are willing to test and adjust so it's a very profitable method of making money and making money quickly.

2 comments:

Dona Brown said...

There is innumerable free Pay Per Click Marketing search engines ranging from the most reputed like Google to many unheard of sites. These sites allow the advertisers to place free pay per click advertisement and are also offering cash benefits for those advertisers who are trying out their various programs.

Latest Technology Blog said...

Promote Abhi is the best PPC services in India. We have the best ppc marketing experts in Mumbai, Chennai, Noida & Delhi that improve your website rankings.

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